{"id":35805,"date":"2021-07-12T08:22:41","date_gmt":"2021-07-12T08:22:41","guid":{"rendered":"https:\/\/roblan.t1.curious.tech\/2021\/07\/12\/los-aprendizajes-de-raquel-pereira-durante-la-pandemia-del-covid-19\/"},"modified":"2021-07-12T08:22:41","modified_gmt":"2021-07-12T08:22:41","slug":"los-aprendizajes-de-raquel-pereira-durante-la-pandemia-del-covid-19","status":"publish","type":"post","link":"https:\/\/roblan.com\/es\/los-aprendizajes-de-raquel-pereira-durante-la-pandemia-del-covid-19\/","title":{"rendered":"Los aprendizajes de Raquel Pereira durante la pandemia del COVID-19"},"content":{"rendered":"<\/p>\n<p><b>Hoy compartimos con todos vosotros un editorial escrito por nuestro nuestra responsable de<\/b> <b><i>marketing<\/i><\/b> <b>y<\/b> <b><i>community manager,<\/i><\/b> <a href=\"https:\/\/www.linkedin.com\/in\/raquel-pereira-p%C3%A9rez-bb197727\/\"><b>Raquel Pereira<\/b><\/a><b>, para la<\/b> <a href=\"https:\/\/www.aunadistribucion.com\/visor-revistas\/60\/revista-auna-5\"><b>revista AUNA<\/b><\/a><b> sobre los aprendizajes que ha extra\u00eddo ella como persona y como parte de la Familia ROBLAN durante toda la crisis de la pandemia del COVID-19. \u00a1Esperamos que os guste!<\/b><\/p>\n<\/p>\n<p>La pandemia nos ha cambiado a todos, incluso a las marcas. No sabemos si ser\u00e1n cambios que perduren, aunque creo que es nuestra obligaci\u00f3n extraer los hechos positivos que hemos aprendido y hacerlos perdurar en el tiempo.<\/p>\n<\/p>\n<p>En febrero de 2020 comenzamos a notar las primeras se\u00f1ales de algo que se prolongar\u00eda durante m\u00e1s de un a\u00f1o. El impacto inicial lo recibimos al ver que la crisis del COVID-19 y el confinamiento en China generaba grandes problemas en la cadena de suministro de nuestro sector. Cerramos un a\u00f1o 2020 en el que, seg\u00fan la Asociaci\u00f3n Espa\u00f1ola de Fabricantes de Iluminaci\u00f3n (<a href=\"https:\/\/www.cicconstruccion.com\/search?q=Anfalum\">Anfalum<\/a>), el sector vivi\u00f3 una ca\u00edda de cerca del 7% generalizada y cerca del 11% en la demanda nacional. En el medio del camino todos, como marcas y como personas, vivimos momentos duros, de enfermedad, de par\u00f3n laboral, de incertidumbre y de proyectos frustrados.<\/p>\n<\/p>\n<p>Esto tambi\u00e9n se vivi\u00f3 en ROBLAN, pero hoy quiero destacar, tal y como comenzaba el art\u00edculo, aquello que hemos aprendido. En primer lugar, <a href=\"https:\/\/roblan.com\/roblan-news\/el-971-de-nuestros-clientes-volverian-a-confiar-en-nosotros\/\">hemos reafirmado que la cercan\u00eda y nuestro af\u00e1n por buscar un trato cercano y un servicio detallista<\/a> <b>como Familia ROBLAN cobran m\u00e1s sentido que nunca<\/b> en situaciones como la vivida. No lo decimos nosotros desde dentro, sino que lo dicen nuestros clientes. Seg\u00fan una encuesta realizada entre enero y febrero de este a\u00f1o, sabemos que para <a href=\"https:\/\/roblan.com\/roblan-news\/de-esta-pandemia-salimos-mas-unidos-el-apoyo-de-roblan-a-sus-clientes-durante-el-covid-19\/\">el 76,4% de ellos fuimos un apoyo durante la pandemia<\/a>, valorando por encima de todo nuestro servicio y el contacto directo con nuestro equipo comercial (90%) y las formaciones virtuales ofrecidas, seguidas por uno de cada tres clientes.<\/p>\n<\/p>\n<p>Por otro lado, creemos que <b>este largo a\u00f1o de pandemia ha puesto en valor la necesidad de humanizar las relaciones y de ayudar, en la medida de lo posible, al de enfrente.<\/b> As\u00ed, el servicio que ofrecimos a nuestros clientes ayud\u00f3 a la viabilidad y supervivencia de agentes de nuestro sector, si no que nos conect\u00f3 m\u00e1s como compa\u00f1eros, como humanos. El a\u00f1o pasado, en nuestra campa\u00f1a, dec\u00edamos <a href=\"https:\/\/roblan.com\/roblan-news\/apaga-lo-que-no-te-gusta-enciende-lo-bueno-nueva-campana-publicitaria-de-roblan\/\">\u201cEnciende lo bueno\u201d<\/a>, y esta pandemia nos ha ayudado a hacerlo m\u00e1s que nunca.<\/p>\n<\/p>\n<p>El <b>servicio de apoyo en la pandemia<\/b>, estructurado en cuatro pilares, consisti\u00f3 en: <b>estabilidad<\/b> (apertura 24\/7, dep\u00f3sito de productos para mantener servicio y formaci\u00f3n), <b>resiliencia<\/b> (env\u00edo prioritario de productos a servicios de atenci\u00f3n primaria, I+D+i en productos destinados a luchar contra la pandemia y servicio online sin contacto), <b>apoyo financiero<\/b> (aplazamiento de pagos y cooperaci\u00f3n entre empleados), <b>apoyo a la venta online<\/b> (<a href=\"https:\/\/roblan.com\/roblan-news\/roblan-se-suma-a-la-estandarizacion-etim-de-datos-de-producto-para-conducir-a-la-digitalizacion-en-el-sector-electrico-y-de-construccion\/\">clasificaci\u00f3n ETIM para facilitaci\u00f3n de intercambio de datos y digitalizaci\u00f3n BMECAT<\/a>).<\/p>\n<\/p>\n<p>Estas son las acciones de las que la familia ROBLAN ha aprendido y nos han demostrado que unidos todos somos m\u00e1s fuertes.<\/p>\n<\/p>\n<p><b>Si quieres leer la revista completa de AUNA Distribuci\u00f3n, <\/b><a href=\"https:\/\/www.aunadistribucion.com\/visor-revistas\/60\/revista-auna-5\"><b>sigue este link<\/b><\/a><b>. \u00a1100% recomendable!<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy compartimos con todos vosotros un editorial escrito por nuestro nuestra responsable de marketing y community manager, Raquel Pereira, para la revista AUNA sobre los aprendizajes que ha extra\u00eddo ella como persona y como parte de la Familia ROBLAN durante toda la crisis de la pandemia del COVID-19. \u00a1Esperamos que os guste!<\/p>\n","protected":false},"author":5,"featured_media":35806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-35805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-roblan-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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