{"id":426532,"date":"2023-10-19T09:52:44","date_gmt":"2023-10-19T09:52:44","guid":{"rendered":"https:\/\/roblan.com\/?p=426532"},"modified":"2023-10-19T09:52:44","modified_gmt":"2023-10-19T09:52:44","slug":"bares-con-luz-propia-impacto","status":"publish","type":"post","link":"https:\/\/roblan.com\/es\/bares-con-luz-propia-impacto\/","title":{"rendered":"Bares con luz propia: repasamos todo el impacto logrado con la iniciativa"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Nuestra iniciativa \u201cBares con luz propia\u201d ha llegado m\u00e1s lejos de lo que jam\u00e1s so\u00f1amos. Se trata de una campa\u00f1a muy especial en la que nos volcamos con el sector hostelero, creando un <\/span><a href=\"https:\/\/roblan.com\/iluminacion-en-la-hosteleria\/\"><span style=\"font-weight: 400;\">estudio sobre el impacto de la iluminaci\u00f3n en la hosteler\u00eda<\/span><\/a><span style=\"font-weight: 400;\"> con el apoyo de Hosteler\u00eda de Espa\u00f1a y organizando un posterior concurso para premiar a cinco locales con un proyecto de iluminaci\u00f3n ROBLAN totalmente gratuito. \u00a1Repasamos todo el impacto que hemos logrado!<\/span><\/p>\n<h2><b>Presencia digital<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Para que la iniciativa llegara a m\u00e1s personas, hemos trabajado mucho en su desarrollo. Por ello, contamos con piezas creativas que hemos publicado en redes sociales. \u00bfLas has visto? \u00a1Han tenido un gran \u00e9xito! En especial, el v\u00eddeo de <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=DLNq1CW0enw\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">lanzamiento de la campa\u00f1a<\/span><\/a><span style=\"font-weight: 400;\">, que acumula 62.845 vistas en 2 meses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfY en nuestra web? Creamos una<\/span><a href=\"https:\/\/baresconluzpropia.roblan.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> landing espec\u00edfica<\/span><\/a><span style=\"font-weight: 400;\"> en la que hemos alcanzado m\u00e1s de 10.000 visitas. Si a\u00fan no has entrado, es el momento de darte un paseo y descubrir las historias que merecen ser contadas de muchos bares y restaurantes de Espa\u00f1a.<\/span><\/p>\n<h2><b>Presencia de Bares con luz propia en medios de comunicaci\u00f3n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A lo largo de estos meses, hemos desarrollado diferentes contenidos informativos que hemos compartido con periodistas. La respuesta ha sido abrumadora. Contamos con 53 <\/span><a href=\"https:\/\/www.hosteleriadigital.es\/2023\/08\/01\/a-coruna-madrid-barcelona-y-castellon-de-ahi-son-los-cinco-negocios-hosteleros-ganadores-del-concurso-bares-con-luz-propia\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">impactos en medios<\/span><\/a><span style=\"font-weight: 400;\"> tanto digitales como de papel, tanto generalistas como especializados en iluminaci\u00f3n u hosteler\u00eda. \u00a1Todo un hito para nuestra Familia ROBLAN! \u00a1Estimamos que han podido leer, escuchar o ver nuestras noticias en prensa, radio y televisi\u00f3n unas 4.703.205 personas!<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pero todav\u00eda queda mucho por hacer. Y es que esta campa\u00f1a no ha terminado\u2026 \u00a1Esto contin\u00faa! Estamos emocionados por ver todo lo que conseguimos y c\u00f3mo quedan estos proyectos de iluminaci\u00f3n tan especiales. Nuestro equipo de expertos ya est\u00e1 manos a la obra para ponerlo mejor de la ROBLAN en este trabajo.\u00a0<\/span><\/p>\n<h2><b>Agradecimiento a todo el mundo que nos ha dado difusi\u00f3n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Para finalizar esta recopilaci\u00f3n, no queremos dejar de agradecer todo el apoyo que hemos recibido en los \u00faltimos meses. Toda la difusi\u00f3n, a trav\u00e9s de diferentes canales, ha hecho que esta campa\u00f1a fuera a\u00fan m\u00e1s especial. Gracias por caminar a nuestro lado y confiar en nuestras ideas y planteamientos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seguid atentos a nuestras redes sociales\u2026 \u00a1Os seguiremos informando porque todav\u00eda queda mucho Bares con luz propia por delante!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-426536\" src=\"https:\/\/roblan.com\/wp-content\/uploads\/2023\/10\/FORMATO-WEB-1.jpg\" alt=\"Campa\u00f1a Bares con luz propia\" width=\"1257\" height=\"858\" srcset=\"https:\/\/roblan.com\/wp-content\/uploads\/2023\/10\/FORMATO-WEB-1.jpg 1257w, https:\/\/roblan.com\/wp-content\/uploads\/2023\/10\/FORMATO-WEB-1-980x669.jpg 980w, https:\/\/roblan.com\/wp-content\/uploads\/2023\/10\/FORMATO-WEB-1-480x328.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1257px, 100vw\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nuestra iniciativa \u201cBares con luz propia\u201d ha llegado m\u00e1s lejos de lo que jam\u00e1s so\u00f1amos. Se trata de una campa\u00f1a muy especial en la que nos volcamos con el sector hostelero, creando un estudio sobre el impacto de la iluminaci\u00f3n en la hosteler\u00eda con el apoyo de Hosteler\u00eda de Espa\u00f1a y organizando un posterior concurso [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":426533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13,4,18],"tags":[68,77,52,33,69,34,27,17,58,55,19,26,73,74,20],"class_list":["post-426532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-casos-de-exito","category-roblan-news","tag-bares","tag-cafeterias","tag-eficiencia","tag-eficiencia-energetica","tag-hosteleria","tag-iluminacion","tag-iluminacion-eficiente","tag-led","tag-premios","tag-productos","tag-productos-roblan","tag-proyectos-de-iluminacion","tag-restauracion","tag-restaurantes","tag-roblan"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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