{"id":510452,"date":"2023-11-03T15:38:42","date_gmt":"2023-11-03T15:38:42","guid":{"rendered":"http:\/\/roblan.com\/?p=510452"},"modified":"2023-11-03T15:38:42","modified_gmt":"2023-11-03T15:38:42","slug":"guia-black-friday","status":"publish","type":"post","link":"https:\/\/roblan.com\/es\/guia-black-friday\/","title":{"rendered":"Descubre nuestra Gu\u00eda para aprovechar el Black Friday"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u00bfConoces nuestra <\/span><a href=\"http:\/\/roblan.com\/3d-flip-book\/guia-black-friday-roblan\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">gu\u00eda sobre el Black Friday?<\/span><\/a><span style=\"font-weight: 400;\"> La hemos creado para apoyar a los establecimientos del sector de la iluminaci\u00f3n a aplicar acciones comerciales durante esta fecha.\u00a0 No te pierdas nuestras recomendaciones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ocho de cada diez espa\u00f1oles compra en el Black Friday, seg\u00fan una encuesta de la <a href=\"https:\/\/www.ocu.org\/consumo-familia\/compras-online\/noticias\/gasto-black-friday\" target=\"_blank\" rel=\"noopener\">OCU<\/a>.\u00a0<\/span><\/p>\n<h2>Gu\u00eda Black Friday ROBLAN: para ayudar a la industria del material el\u00e9ctrico<\/h2>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201cQueremos compartir esta informaci\u00f3n para ayudar a la industria del material el\u00e9ctrico a incrementar las ventas. Estas alcanzaron los 9,1 billones de d\u00f3lares en el mundo el a\u00f1o pasado y 13 millones de espa\u00f1oles compran en esta fecha, por lo que creemos que el informe puede animar a las compa\u00f1\u00edas a aprovechar este hito. Aunque damos datos de contexto aplicables a diferentes industrias, se trata de un documento especialmente orientado al sector de iluminaci\u00f3n y material el\u00e9ctrico\u201d<\/span><\/i><span style=\"font-weight: 400;\">, explica Raquel Pereira, nuestra directora del departamento de marketing.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Una de las recomendaciones principales es la de aprovechar el contexto actual. En especial, las crisis de suministros o la inflaci\u00f3n, que pueden jugar a favor de la industria si se tiene en cuenta que todo el mundo busca asegurar su stock al mejor precio posible. <\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201cLa motivaci\u00f3n principal del consumidor para aprovechar el Black Friday es conocer con antelaci\u00f3n las ofertas del establecimiento. El 83% agradece tener un mes de previsi\u00f3n para organizarse y el 53% disfruta de descubrirlo 15 d\u00edas antes\u201d<\/span><\/i><span style=\"font-weight: 400;\">, a\u00f1ade Raquel Pereira.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, <\/span><b>esta gu\u00eda visibiliza que el evento no llega solo al consumidor final, tambi\u00e9n aporta beneficios a negocios industriales o B2B.<\/b> <i><span style=\"font-weight: 400;\">\u201cUnirse al Black Friday mantiene la cohesi\u00f3n con socios y clientes, demuestra que eres un proveedor \u00e1gil, moderno y fiable, favorece la rotaci\u00f3n de productos en stock y aumenta la rentabilidad. Adem\u00e1s, no todo son las ofertas relacionadas con el precio, hay mucho m\u00e1s que se puede desarrollar\u201d<\/span><\/i><span style=\"font-weight: 400;\">, expresa nuestra directora. En este sentido, hay tendencias que se pueden explotar tanto en el mundo digital, como en el punto de venta. Y es que los comercios f\u00edsicos recuperan terreno al online durante el Black Friday.<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201cEs el momento perfecto para fidelizar a los clientes, el 65% de las personas en 2021 ten\u00eda inter\u00e9s por las ofertas del Black Friday. Desde ROBLAN esperamos que compartir esta gu\u00eda resulte de utilidad para muchos comercios, especialmente, en el sector de iluminaci\u00f3n y material el\u00e9ctrico\u201d<\/span><\/i><span style=\"font-weight: 400;\">, concluye Pereira. El documento, que puede <\/span><a href=\"http:\/\/roblan.com\/3d-flip-book\/guia-black-friday-roblan\/\"><span style=\"font-weight: 400;\">descargarse en la web de ROBLAN<\/span><\/a><span style=\"font-weight: 400;\">, ya est\u00e1 disponible para todas las personas o establecimientos interesados.\u00a0<\/span><\/p><\/blockquote>\n<p>\u00bfQu\u00e9 te parece? No te pierdas nuestro documento pensado especialmente para atraer a aquellos que suelen dejar pasar esta fecha. \u00a1Te sorprender\u00e1 y esperamos que te ayude! Si quieres m\u00e1s informaci\u00f3n sobre ROBLAN y nuestros productos, \u00a1<a href=\"http:\/\/roblan.com\/contacto\/\">cont\u00e1ctanos<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfConoces nuestra gu\u00eda sobre el Black Friday? La hemos creado para apoyar a los establecimientos del sector de la iluminaci\u00f3n a aplicar acciones comerciales durante esta fecha.\u00a0 No te pierdas nuestras recomendaciones. Ocho de cada diez espa\u00f1oles compra en el Black Friday, seg\u00fan una encuesta de la OCU.\u00a0 Gu\u00eda Black Friday ROBLAN: para ayudar a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":697861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[31,18],"tags":[25,52,34,15,17,20],"class_list":["post-510452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias_del_sector","category-roblan-news","tag-proyectos-led","tag-eficiencia","tag-iluminacion","tag-iluminacion-led","tag-led","tag-roblan"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Descubre nuestra Gu\u00eda para aprovecar el Black Friday - Roblan<\/title>\n<meta name=\"description\" content=\"\u00bfConoces nuestra gu\u00eda sobre el Black Friday? 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