{"id":666649,"date":"2024-07-04T13:09:27","date_gmt":"2024-07-04T12:09:27","guid":{"rendered":"https:\/\/roblan.com\/?p=666649"},"modified":"2024-07-04T13:09:27","modified_gmt":"2024-07-04T12:09:27","slug":"roblan-publifestival-premios","status":"publish","type":"post","link":"https:\/\/roblan.com\/es\/roblan-publifestival-premios\/","title":{"rendered":"ROBLAN en el Publifestival: descubre los premios que ganamos"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Hemos recibido cuatro premios en la 18\u00aa edici\u00f3n del Publifestival por nuestra campa\u00f1a \u201c<\/span><a href=\"https:\/\/baresconluzpropia.roblan.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bares con luz propia<\/span><\/a><span style=\"font-weight: 400;\">\u201d. En concreto, hemos sido galardonados en las categor\u00edas \u201cMejor innovaci\u00f3n en marketing directo y promocional\u201d, \u201cMejor ejecuci\u00f3n en acci\u00f3n creativa\u201d, \u201cMejor eficacia en acci\u00f3n de relaciones p\u00fablicas\u201d y \u201cAnunciante m\u00e1s innovador\u201d.<\/span><\/p>\n<h2>Bares con luz propia en el Publifestival<\/h2>\n<p><span style=\"font-weight: 400;\">\u00bfRecuerdas nuestra iniciativa? Contaba con el respaldo de la Confederaci\u00f3n Espa\u00f1ola de Hosteler\u00eda y buscaba apoyar al sector hostelero, fuertemente impactado en los \u00faltimos a\u00f1os con la crisis del COVID-19 y las subidas de precios. Para lograrlo, premiamos a cinco establecimientos -la hamburgueser\u00eda coru\u00f1esa Hermes Journey, el <a href=\"https:\/\/roblan.com\/blog\/rediseno-restaurante-la-tere\/\">restaurante<\/a> Bosco, la arrocer\u00eda El Trato, el restaurant rural Farga, y la cafeter\u00eda LAT\u00ba cafe- con proyectos de iluminaci\u00f3n que incluyen productos e instalaci\u00f3n y ayudaron a otros dos establecimientos -La Tere y Barbieri- para prepararse para la acci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creamos un <\/span><i><span style=\"font-weight: 400;\">videocase<\/span><\/i><span style=\"font-weight: 400;\"> y un resumen de la campa\u00f1a con el apoyo de la agencia independiente BTOB, responsable creativa de la iniciativa, y de Com2Be, agencia encargada de la comunicaci\u00f3n y PR de la misma. Con el objetivo de dar visibilidad a \u201c<a href=\"https:\/\/roblan.com\/blog\/bares-con-luz-propia-impacto\/\">Bares con luz propia<\/a>\u201d y a la importancia de la iluminaci\u00f3n, llevamos a cabo publicaciones en redes sociales, buzoneo, landing page, medios de comunicaci\u00f3n y a nivel institucional en el sector hostelero, logrando convertirse en noticia de inter\u00e9s en publicaciones nacionales y regionales y llegando a leer sobre ello m\u00e1s de 4 millones de personas.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cEstamos muy felices y orgullosos porque esta campa\u00f1a tan especial haya sido premiada en el Publifestival. Recogemos este reconocimiento teniendo en mente a todo el sector de la hosteler\u00eda, tan importante en nuestro pa\u00eds y recordando la importancia que tiene la iluminaci\u00f3n en \u00e9l. Estos galardones nos devuelven el cari\u00f1o que depositamos en nuestros locales ganadores, que <\/span><\/i><b><i>comparten \u2018historias con luz propia\u2019, de superaci\u00f3n e inspiradoras, que ponen en valor la calidad del sector hostelero en Espa\u00f1a<\/i><\/b><i><span style=\"font-weight: 400;\">\u201d<\/span><\/i><span style=\"font-weight: 400;\">, expresa Raquel Pereira, nuestra directora de marketing y comunicaci\u00f3n.\u00a0<\/span><\/p>\n<h2>Proyectos de iluminaci\u00f3n totalmente gratuitos<\/h2>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, los premiados fueron los<\/span><b> que m\u00e1s votos recibieron de entre todos los finalistas en el concurso que organizamos. Estos motivos los hicieron ganadores de proyectos de iluminaci\u00f3n totalmente gratuitos, <\/b><span style=\"font-weight: 400;\">que les permiten ahorrar costes y atraer a una mayor clientela, tal y como muestra <a href=\"https:\/\/roblan.com\/blog\/iluminacion-en-la-hosteleria\/\">su <\/a><\/span><b>estudio in\u00e9dito \u201cEl impacto de la iluminaci\u00f3n en hosteler\u00eda, 2023\u201d<\/b><span style=\"font-weight: 400;\">, que cuenta con el apoyo de Hosteler\u00eda de Espa\u00f1a.\u00a0<\/span><\/p>\n<p><b>Seg\u00fan el informe, siete de cada diez personas cree que la iluminaci\u00f3n es clave cuando eligen un restaurante o bar<\/b><span style=\"font-weight: 400;\">. <\/span><i><span style=\"font-weight: 400;\">\u201cLa realizaci\u00f3n de un buen estudio de iluminaci\u00f3n ayuda a ahorrar costes, ya que se analizan<\/span><\/i><b><i> las necesidades lum\u00ednicas reales del establecimiento y se buscan las soluciones m\u00e1s eficientes y atractivas, por ello creemos que es la ayuda ideal para apoyar al sector hostelero. <\/i><\/b><i><span style=\"font-weight: 400;\">Desde ROBLAN pensamos que <\/span><\/i><b><i>una iluminaci\u00f3n adecuada es fundamental para el bienestar y ahorro de costes<\/i><\/b><i><span style=\"font-weight: 400;\"> en todas las \u00e1reas de la vida, incluido el sector de la hosteler\u00eda. Por ello, nos alegramos enormemente de ser pioneros visibilizando esta realidad con \u2018Bares con luz propia\u2019\u201d<\/span><\/i><span style=\"font-weight: 400;\">, concluye Pereira.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hemos recibido cuatro premios en la 18\u00aa edici\u00f3n del Publifestival por nuestra campa\u00f1a \u201cBares con luz propia\u201d. En concreto, hemos sido galardonados en las categor\u00edas \u201cMejor innovaci\u00f3n en marketing directo y promocional\u201d, \u201cMejor ejecuci\u00f3n en acci\u00f3n creativa\u201d, \u201cMejor eficacia en acci\u00f3n de relaciones p\u00fablicas\u201d y \u201cAnunciante m\u00e1s innovador\u201d. Bares con luz propia en el Publifestival [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":666650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13,4,18],"tags":[68,52,33,34,27,15,54,44,19,74,20],"class_list":["post-666649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-casos-de-exito","category-roblan-news","tag-bares","tag-eficiencia","tag-eficiencia-energetica","tag-iluminacion","tag-iluminacion-eficiente","tag-iluminacion-led","tag-luces-led","tag-luminarias","tag-productos-roblan","tag-restaurantes","tag-roblan"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ROBLAN en el Publifestival: descubre los premios que ganamos - Roblan<\/title>\n<meta name=\"description\" content=\"Hemos recibido cuatro premios en la 18\u00aa edici\u00f3n del Publifestival por nuestra campa\u00f1a \u201cBares con luz propia\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/roblan.com\/es\/roblan-publifestival-premios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ROBLAN en el Publifestival: descubre los premios que ganamos\" \/>\n<meta property=\"og:description\" content=\"Hemos recibido cuatro premios en la 18\u00aa edici\u00f3n del Publifestival por nuestra campa\u00f1a \u201cBares con luz propia\u201d.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/roblan.com\/es\/roblan-publifestival-premios\/\" \/>\n<meta property=\"og:site_name\" content=\"Roblan\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RoblanEU\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-04T12:09:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/roblan.com\/wp-content\/uploads\/2024\/07\/PUBLIFESTIVAL-ROBLAN.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1257\" \/>\n\t<meta property=\"og:image:height\" content=\"858\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"pablomyp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Roblan_EU\" \/>\n<meta name=\"twitter:site\" content=\"@Roblan_EU\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"pablomyp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/roblan.com\\\/es\\\/roblan-publifestival-premios\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/roblan.com\\\/es\\\/roblan-publifestival-premios\\\/\"},\"author\":{\"name\":\"pablomyp\",\"@id\":\"https:\\\/\\\/roblan.com\\\/es\\\/#\\\/schema\\\/person\\\/c552cf0198fb69e28fd714d025fdb20c\"},\"headline\":\"ROBLAN en el Publifestival: descubre los premios que ganamos\",\"datePublished\":\"2024-07-04T12:09:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/roblan.com\\\/es\\\/roblan-publifestival-premios\\\/\"},\"wordCount\":563,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/roblan.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/roblan.com\\\/es\\\/roblan-publifestival-premios\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/roblan.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/PUBLIFESTIVAL-ROBLAN.jpg\",\"keywords\":[\"bares\",\"eficiencia\",\"eficiencia energ\u00e9tica\",\"iluminacion\",\"iluminacion eficiente\",\"iluminacion led\",\"luces led\",\"luminarias\",\"productos roblan\",\"restaurantes\",\"roblan\"],\"articleSection\":[\"Blog\",\"Casos de \u00c9xito\",\"Not\u00edcias sobre Roblan\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/roblan.com\\\/es\\\/roblan-publifestival-premios\\\/\",\"url\":\"https:\\\/\\\/roblan.com\\\/es\\\/roblan-publifestival-premios\\\/\",\"name\":\"ROBLAN en el Publifestival: descubre los premios que ganamos - 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